Our principles
Does it work? Yes. Because of our four founding principles.
1. Informed
Everything we do is based on careful analysis of the commercial opportunity. We match high value crops to the right conditions and make sure the infrastructure is there to bring the produce to market.
2. Partnering
Collaboration is key. We work with a large number of knowledgeable partners at every stage from planting through to harvest.
3. Planet first
We’re all about healthy trees, healthy soil and healthy planet. So we avoid harmful fertilisers and focus on growing great organic produce that our customers value.
4. On the ground
Our team is on the ground in Tanzania to coordinate things. It means we can oversee working conditions and practises, and solve any problems as they arise.
